Two Ingredients, All October: UNDONE and Thomas Henry Launch $25 Sober October Pairings

Each pairing is a two-ingredient cocktail in a box: a bottle of UNDONE and a full 750ml of Thomas Henry for $25, built for the simple non-alcoholic pour that fits any night of the week.

October 1, 2026. UNDONE, the maker of non-alcoholic spirits made from real, dealcoholized spirits, today launched three Sober October pairings with Thomas Henry at itsundone.com. Each one is a two-ingredient cocktail: a 700ml bottle of UNDONE and a full 750ml bottle of the Thomas Henry mixer that belongs with it, for $25, the price of the UNDONE bottle on its own. Ice, pour, top, done. No code is needed, and the pairings are available through October 31 while supplies last.

Three two-ingredient cocktails

• G&T: UNDONE No. 2 London Dry Juniper NOT GIN with Thomas Henry Tonic Water. 2 oz over ice, 4 oz tonic, a strip of grapefruit peel.
• Smoky Paloma: UNDONE No. 4 Mexican Smoky Agave NOT MEZCAL with Thomas Henry Pink Grapefruit. 1.5 oz over ice, 4 oz grapefruit, a squeeze of lime and salt on half the rim.
• Whiskey Ginger: UNDONE No. 3 American Malt NOT WHISKEY with Thomas Henry Spicy Ginger Beer. 2 oz in a copper mug full of ice, 4 oz ginger beer, a lime wedge.

In each of these drinks the mixer is about two thirds of the glass, which is why every pairing comes with a full-size bottle rather than a single can. A 750ml of Thomas Henry pours about six drinks.

Built for the everyday pour

Most nights don't call for a six-step recipe. A G&T, a Paloma, a whiskey and ginger: two ingredients, plenty of ice, a garnish if you feel like it. They are the drinks people actually make at home on a Tuesday, and they are what turns a month off alcohol into a routine you look forward to. The pairings take the guesswork out of it by putting the spirit and the mixer that belongs with it in the same box.

October is becoming the other bookend

Dry January has been the best-known month off for more than a decade. Sober October is fast becoming its fall counterpart: a month to reset before Thanksgiving, office parties and New Year's Eve, with Dry January waiting on the other side of the holidays.

The numbers behind the shift keep moving in one direction. In CivicScience polling from October 2025, 16% of adults 21 and over who know about Sober October said they were taking part, up from 15% the year before. The share of drinking-age adults who say they are very curious about cutting back has risen from 7% in 2019 to 19% in 2025. Gallup's 2025 consumption poll found that 54% of US adults say they drink, the lowest figure since Gallup first asked in 1939. And CivicScience's January 2026 tracking showed intent to join Dry January up two points on 2025 and four points on 2024.

Spending has followed. NielsenIQ reported US off-premise sales of non-alcoholic beer, wine and spirits at $925 million, up 22% year over year, and on track to pass $1 billion by the end of 2025. IWSR forecasts US non-alcoholic spirits volume growing 18% a year through 2028.

"The month before the holidays is where people decide"

"Dry January gets the headlines, but October is where a lot of people actually start. It's the last quiet month before the holidays, and it's when you decide what the season is going to look like. We wanted that choice to come with a really good drink in hand: a proper G&T, a smoky Paloma, a whiskey ginger. Two thirds of every one of those glasses is the mixer, so we put a full bottle of Thomas Henry in the box. You shouldn't have to go looking for it."

Mehmet Unlu, co-founder, UNDONE

Availability

The G&T, Smoky Paloma and Whiskey Ginger pairings are $25 each at itsundone.com/collections/sober-october-2026 from October 1 to October 31, 2026, while supplies last. UNDONE ships to all 50 states. Free US shipping applies to orders over $75. For adults 21 and over.

About UNDONE

UNDONE is a non-alcoholic spirits brand founded in 2018 by André Stork and Mehmet Unlu, two bar enthusiasts who kept running into the same problem at parties, bars, restaurants and hotels: nothing good to order if you weren't drinking. UNDONE starts with real spirits and removes the alcohol through a patented dealcoholization process, keeping the character that makes them work in classic cocktails. Produced in Germany and distributed in 27 countries, UNDONE makes non-alcoholic spirits, aperitifs, sparkling wines and ready-to-drink cocktails. Good drinks don't need alcohol. itsundone.com

About Thomas Henry

Thomas Henry was founded in Berlin in 2010 by Sebastian Brack and Norman Sievert and is named for the chemist who first carbonated water. The brand makes premium mixers developed with and for bartenders, including Tonic Water, Pink Grapefruit and Spicy Ginger Beer.

Contacts

Media: undoneth@klgpr.com
Trade and retail: Sean O'Rourke, Commercial Director USA, Sean@itsundone.com, (908) 268-2878

Sources: CivicScience, "Sober October Participants Drive Cannabis Adoption and Early Holiday Shopping Trends," October 21, 2025. CivicScience, "More Americans Plan to Participate in Dry January," January 6, 2026. Gallup, via The Harvard Gazette, October 14, 2025. NielsenIQ, "Non Alcohol Is No Longer a Niche," August 29, 2025. IWSR, "Key Statistics and Trends for the US No-Alcohol Market," January 27, 2025.